I believe good copy makes people feel something. Preferably not bored or confused.

Random facts that explain everything and nothing:

  • UofT alum. Survived

  • I learned more about reading people serving 110 customers in 30 minutes at 6:30am, behind a coffee bar, than in any sociology class.

  • I am the youngest triplet, which explains the volume and overcompensation.

  • I have watched every season of Survivor. All 49.

  • I love to travel. Most unexpected place: Lesotho.

Meet Me

I’m Sarah. I’m drawn to stories. The ones we binge at 2am, the ones brands tell about themselves, and the ones I tell at parties that definitely go on too long. I like solving the “how do we make people care about this?” puzzle. I’m always learning, adjusting, figuring it out- usually in that order.

When I’m not writing, I’m reading- books, articles, and Reddit threads where strangers’ opinions somehow feel essential to my process.