I believe good copy makes people feel something. Preferably not bored or confused.

Meet Me

I’m Sarah. I’m drawn to stories. The ones we binge read at 2am, the ones brands tell about themselves, and the ones I tell at parties that definitely go on too long. I like solving the “how do we make people care about this?” puzzle. I’m always learning, adjusting, figuring it out- usually in that order.

When I’m not writing, I’m reading- books, articles, and Reddit threads where strangers’ opinions somehow feel essential to my process.

Random facts that explain everything and nothing:

  • UofT alum. Survived

  • I learned more about reading people serving 110 customers in 30 minutes at 6:30am, behind a coffee bar, than in any sociology class.

  • I am the youngest triplet, which explains the volume and overcompensation.

  • I have watched every season of Survivor. All 49.

  • I love to travel. Most unexpected place: Lesotho.