I believe good copy makes people feel something. Preferably not bored or confused.

meet me.

I’m Sarah. I am the most creative Creative who has ever created. The ad agency’s absolute golden goose, an award-winning wizard of the pitch who transforms dry brief decks into pure consumer euphoria, drinks a truly alarming amount of cold brew, and regularly saves accounts by pulling an entire multi-channel, cross-platform global campaign right out of thin air at 2:00 AM.

Okay, fine- I actually just finished ad school at Humber, if you want specifics.

More about me:

I like strategy. I like making things. I like writing, and then deleting half of what I wrote. I like stories, tiny details and finding out way too much about things I didn’t know I cared about. I like research. I like having too many tabs open. I like ads that don’t really look like ads. I like books, magazines, movies, dogs, walking and walking dogs, Reddit threads and people with extremely strong opinions about extremely minor things. I like figuring out why people do what they do. I like a good sentence. I like a weird sentence. I like a bad sentence if it’s bad in an interesting way. I like ideas that make me annoyed I didn’t think of them first.