Beyond Meat- Everybody Eats

Problem
Some families argue about politics. Some couples argue about money. Increasingly, everyone argues about what’s for dinner. Different diets can turn one meal into two.

Insight
Nobody wants the sad alternative. They want the same burgers, meatballs and family favourites as everyone else, without having to make a separate dinner to get there.

Idea
Everybody Eats positions Beyond Meat as common ground at the table, giving vegans, vegetarians and meat-lovers something they can all genuinely enjoy.

OOH

The No Beef Meal
A limited-time Beyond Meat drive-thru serves a familiar fast-food combo made entirely with Beyond Meat, giving mixed-diet groups something they can all order together.

CW + AD: Sarah Gord