Canesten- Get Clarity
PROBLEM: Perimenopause affects millions of women, yet it is rarely discussed or clearly diagnosed.
INSIGHT: Most women experience perimenopause before they have the language to recognize it.
TENSION: The symptoms are part of daily life, but the conversation barely exists.
IDEA: Help women recognize perimenopause sooner by making it visible, understandable, and easier to talk about.
In collaboration with Art Director Taylor Moulton
The App
PeriGuide by Canesten: A symptom-tracker featuring Peri, an in-app assistant built to help women make sense of perimenopause.
OOHs
We brought Peri into the spaces women already frequent, offering a supportive hand when they might be questioning how they feel. These ads make getting clarity as simple as a quick scan, linking straight to Canesten's PeriGuide.
Digital Ads
Canesten’s retargeted ads meet women where the'y’re already searching for answers, using relatable moments.
Social Carousels
We use myth-busting carousels to clear up perimenopause confusion. They show how unique every journey is, and along with Cantesten’s PeriGuide you don’t have to figure it out alone.
