Problem: Canesten is primarily known as a yeast infection treatment, limiting its role in a much broader women’s health conversation.

Insight: It’s hard to advocate for yourself when you don’t know what to call what you’re experiencing.

Idea: PeriGuide by Canesten. Give women the words for what their bodies are going through.

Canesten- Get Clarity

PeriGuide is a perimenopause app that helps women make sense of the symptoms they’re noticing. Peri guides them through what may be connected and gives them language they can take into conversations with their doctor.

PeriGuide

For International Women’s Day, Peri appears outside hospitals to make an overlooked stage of women’s health impossible to overlook. Plush versions of Peri are handed out on site, each with a QR code linking to PeriGuide.

PR Activation

PeriGuide shows up in places where symptoms are harder to ignore, from gyms and yoga studios to washrooms and change rooms, helping women connect what they’re feeling to perimenopause.