Dad’s Cookies- Always Eats
Snack brands keep chasing what’s next. Dad’s Cookies has been a classic since 1929. So we borrowed the humour, language and attitude of drag to celebrate a brand that’s been serving for nearly a century. Trends come and go. A classic always eats.
OOH
Storyboards
Three 10-second spots starring Miss Vanjie, Trixie Mattel, and Bob the Drag Queen.
Experiential
CW + AD: Sarah Gord
Social
X posts
Dad’s Cookie Extravaganza brings Always Eats to Pride, handing out free cookies and giving the campaign a place to show up in real life.
(Video Mockup)