INSIGHT: People may choose oat milk for their values, but they decide if it works by how it performs in their coffee.

IDEA: The internet has a lot to say about oat milk.
We don’t.
If it works, it needs no notes.

EXECUTION: OOHs bring real online comments into everyday spaces and respond with simple, deadpan confidence.

Social took the internet’s plant-based milk discourse and put it on blast.