INSIGHT: People may choose oat milk for their values, but they decide if it works by how it performs in their coffee.

IDEA: The internet has a lot to say about oat milk. We don’t. If it works, it needs no notes.

EXECUTION:

OOHs bring real online comments into everyday spaces and respond with simple, deadpan confidence.

Socials took the internet’s plant-based milk discourse and put it on blast.